11 Best Practices, Examples & Lead Generation Strategies

Most lead generation strategies—especially inbound strategies—start with landing pages. If you don’t know who you’re ultimately trying to reach, it’s going to be pretty tough to actually reach them, isn’t it? In reality, deciding which approach is best isn’t a black-and-white answer. Josh is the founder of Backstage SEO, an organic growth firm that helps SaaS companies capture demand.

I find the most successful companies recognize that sales and marketing must work together to educate, engage, and build relationships with potential buyers long before a purchase decision is made. I often send Clay’s short demos to clients when they are ready to look for a go-to-market (GTM) intelligence solution. Notion’s approach aligns with modern buyers who prefer trusted and authentic user-generated content rather than filling out forms and waiting for follow-ups. If you ask 10 B2B marketers what “demand generation” means, you’ll get different 10 answers — and that’s not a bad thing. To leverage SEO effectively, start by researching keywords relevant to your industry, then optimize your content around those terms.

Paper business cards handed out at open houses end up in drawers or trash bins, with less than 8% resulting in follow-up contact. Traditional real estate lead generation methods are failing because buyer behavior has fundamentally changed – 87% of Lead generation strategy home buyers start their search online, not with a realtor. Top strategies include using digital business cards for instant contact capture, targeted social media marketing, and automated CRM follow-up systems. Modern real estate lead generation requires a multi-channel approach combining digital tools with traditional networking. I've tested these approaches with thousands of real estate professionals using Wave's digital business card platform, and the results speak for themselves.

Top Lead Generation Strategies:

Retargeting amplifies your social advertising and lead generation strategy by re-engaging lost prospects. To drive engagement and conversions, promote special discounts and limited-time offers for your products and services through these ads. These features allow you to personalize offers and expand your audience beyond that of your current social media followers. They’re also great for generating leads on social media, as people must provide their information to sign up or join the conference. Customer stories, reviews and testimonials provide the social proof you need to attract new leads.

What Marketers Get Wrong When It Comes to LinkedIn for Lead Gen

Social proof can be in the form of reviews, testimonials, case studies, numbers of users, customer logos, and more. For example, “Thank you for downloading our guide—check your email for the copy we’ve sent. For example, this landing page targets businesses that need a finance and accounting solution and contains a clear call to action (CTA) for scheduling a product demo. The goal is to identify high-intent prospects (potential customers most likely to convert) and build trust that encourages them to make a purchase.

• That’s why adding gamification to your lead generation strategy can drive serious results.
• Chatbots, CRM automation, predictive lead scoring, and AI-powered personalization help businesses respond faster, organize inquiries more efficiently, and improve lead qualification workflows.
• As a dedicated lead generation agency, we’ve had to continually refine our strategies to stay ahead in a rapidly evolving industry.

Outbound and engagement strategies are active; you go out and find your ideal customers. Are people from your target companies visiting these pages? ABM SEO focuses your resources on attracting the right companies. Broad SEO might bring in thousands of small businesses you cannot serve. Instead of targeting broad keywords, you identify your high-value target accounts (companies) first. They provide “social proof” that you can actually deliver on your promises.

Build a professional referral network

HubSpot’s affiliate program helps them generate high-quality B2B leads by working with bloggers, influencers, and consultants who promote their CRM software. The better you treat your affiliates, the harder they’ll work to send you leads. Be clear with affiliates about what you’re looking for and what’s in it for them.

Build email sequences that keep leads engaged until they're ready to buy. Too many teams optimize for lead volume and wonder why revenue doesn't follow. For more on sales prospecting and qualification best practices, see our dedicated guide. Our SaaS marketing guide covers this in depth. For the full picture, read our B2B lead generation guide. Longer sales cycles, multiple stakeholders, and higher stakes require different approaches.

Before you start collecting leads, you’ll want to know what you’re going to do with them. In this guide, I’ll share 9 ultra-practical strategies that anyone can apply, no matter if you’re in B2B or B2C. You’re not just chasing numbers here; you’re filtering out the noise to focus on leads ready to buy. And when you’re the one offering valuable insights, guess who they’re going to turn to when they need more help?